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Rights vs. Service
The full-serve marketing field can be a cut throat world. It’s full of marketers trying to pee on their bush and make their customers loyal through threats. I’ve heard countless firms say, “I’ve done...
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NoFollow = NoCommunity
Customer-centric Community-a-holic People-person So many trendy titles, but the bottom line is do you care about people? Whether you “get” something from them or not? Somewhere along the line I have...
View ArticleLove Language of Your Customer
You can lose a customer at a moment’s notice with today’s social listening tools. I love the story of how Dave Kerpen commented on Twitter how long the line was at the Aria hotel in Las Vegas. Aria...
View ArticleAffirming Your Customers
Don’t you just love a good ‘Atta boy!’? Children, in their rawest emotional form, are constantly looking for that positive confirmation. Those words that tell them they are as great as they think they...
View ArticleCustomers who love gifts
I was having a Monday-to-the-3rd-power kind of day. My head hurt, I was in a fowl mood because of a deal that went sour, and I needed to be on my A-game for another meeting later that afternoon. Of...
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Physical Touch – Customer Love Language
So…your client is a huggy-feely type. How in the world do you meet their need?! Before you start conjuring up images of having to hug every customer that walks in the door (or something worse), a...
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Customers who need Quality Time
Dentists, Used Car Salesmen, Zombies – just a few people that no one wants to spend quality time with. However, for the rest of us, we have customers that need to have that extra quality time to feel...
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Giving Your Customers Acts of Service
Random acts of kindness doesn’t have to be so random…just consistent. Throughout this series, the biggest take-away is that you should be giving your customers the experience that guarantees results...
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